How to generate roofing leads

Build a predictable lead pipeline

The best lead systems combine consistent marketing with fast follow-up and clear tracking. Start with a simple funnel and improve it based on what you learn.

Practical steps

• Track every lead source (calls, forms, referrals, ads)
• Respond quickly and document every touchpoint
• Use consistent scripts and qualification questions
• Schedule follow-ups automatically so nothing slips
• Review outcomes weekly and refine your process

Where software helps

• Centralize leads, notes, and next steps
• Trigger reminders and email/SMS templates
• Report on conversion by source and stage