Claims Methodology

Last Updated: 2025-10-04

Our Commitment to Transparency

At MyRoofGenius, we believe in honest, substantiated claims about our product's performance. This page explains how we verify and validate any performance claims we make about our platform.

Current Status: Beta

MyRoofGenius is currently in beta testing. During this phase:

  • No performance guarantees: We do not make specific percentage claims about accuracy, revenue improvement, or lead generation
  • Qualitative benefits: We describe time savings and efficiency improvements qualitatively (e.g., "save time," "improve productivity")
  • AI-assisted positioning: All AI features require human review and approval
  • Beta disclaimers: Clear warnings that AI suggestions may contain errors

Future Performance Claims

When we have sufficient customer data, we will substantiate performance claims using:

1. Customer Survey Data

Surveys of active customers measuring time savings, productivity improvements, and satisfaction with specific features.

Minimum sample size: 100 active customers, 30+ day usage period

2. Usage Analytics

Aggregated, anonymized data from platform usage showing actual time spent on tasks before and after using AI features.

Methodology: Median time reduction across all users, outliers removed

3. A/B Testing

Controlled testing of features with randomized user groups to measure actual impact on key metrics.

Statistical significance: p < 0.05, confidence interval disclosed

4. Third-Party Validation

Independent verification of claims by qualified third parties where applicable.

Example: Certified accuracy testing for AI estimation models

Disclosure Standards

When we make performance claims, we will always disclose:

  • Sample size: Number of customers surveyed or analyzed
  • Time period: Date range of data collection
  • Methodology: How the claim was calculated
  • Variability: Range of results and "typical results" disclaimers
  • Context: Any conditions or limitations on the claim

Example: Future Time Savings Claim

Claim: "Customers save an average of 12 hours per week using MyRoofGenius"

Methodology:

  • Survey of 250 active customers (30+ days usage)
  • Self-reported time savings across estimates, invoices, scheduling
  • Survey period: September 1-30, 2025
  • Median: 10 hours/week, Mean: 12 hours/week (range: 3-25 hours)
  • Disclaimer: "Results vary by business size and usage patterns"

FTC Compliance

We comply with FTC guidelines on advertising substantiation and endorsements:

  • Claims based on adequate and well-controlled tests or surveys
  • "Typical results" disclosed when showing exceptional outcomes
  • No misleading omissions or cherry-picked data
  • Testimonials represent actual customer experiences

Reference: FTC Advertising and Marketing Basics

Questions?

If you have questions about our claims methodology or want to see the data behind a specific claim, contact us:

Email: transparency@myroofgenius.com

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